Wine packaging design plays a major role in wine branding. Especially when a new wine is being introduced to the market, the label design can in fact, make or break the success of the brand. No matter how excellent the quality of the wine itself, the packaging design is the first thing that customers see and become the basis of most customers when deciding to buy the wine or not. Thus, the work of a graphic designer is very crucial to the success of a a wine brand. To make a brand stand out, many designers have come up with unique and creative wine packaging designs. In this roundup, we gather 26 unusual wine packaging designs where you can draw inspiration from. To know more about each design and view more and enlarged pictures, just click on the link found below each preview image.
Wine Packaging 01-Honeymoon by Lauren Golem
Honey Moon is a promotional wine bottle that would be sent out for the first day of summer. The concept is based on the the first full moon in June, which occurs near the first day of summer. It is seen as the most optimal time to harvest honey and thus, called the honey moon. The bottle would be sent to new clients, as we start our honeymoon for our sweet new business relationship. I also developed the typeface that was used for the logo.
